Digital Marketing

A digital marketing strategy is a plan for using digital channels, such as search engines, social media, email, and websites, to promote a product or service. The goal of a digital marketing strategy is to reach a target audience and drive conversions, such as making a purchase or signing up for a service. A digital marketing strategy typically includes tactics such as search engine optimization (SEO), content marketing, social media marketing, and email marketing, as well as measurement and analytics to track the success of the campaign. A digital marketing strategy typically includes a variety of tactics, including:

• SEO: The practice of improving the ranking of a website on search engine results through organic means, which is typically achieved by optimizing your website and some other stuff. I can’t tell you everything yet. 
• Content: The creation and distribution of valuable, relevant, and consistent content that aims to attract and engage a specific target audience – which is different than a Content Marketing Strategy. 
• Social Media: The use of social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to promote a product or service. This can include creating and sharing content, running paid advertising campaigns, and engaging with customers.
• Email: The use of email to communicate with a target audience and promote a product or service. This can include sending newsletters, promotional emails, and automated email campaigns.
• Pay-Per-Click Advertising (PPC): A form of online advertising where the advertiser pays each time an ad is clicked. This includes search ads, display ads, and social media ads.
• Affiliate: A type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.
• Influencer: A type of marketing in which brands partner with social media personalities or other popular figures to promote their products or services.
• Video: The use of videos to promote a product or service, educate customers, or tell a brand’s story. This can include creating YouTube videos, video ads, and live streaming.
• Mobile: The use of mobile devices to communicate or send push notifications, but this channel can be kind of annoying. 
• Analytics: The use of tools such as Google Analytics, Facebook Insights, and others to track the performance of digital marketing campaigns and make data-driven decisions. 

Integrated Digital Marketing

An integrated digital marketing strategy is a holistic, smart approach to getting results. The key to an integrated digital marketing strategy is to ensure that all tactics and channels work together cohesively and support each other. This can be achieved by aligning the messaging, content, and branding across different channels and using data and analytics to track the performance of the different tactics and adjust the strategy as needed. Basically, you want your demographic to have the same experience and sentiment, regardless of the channel or touchpoint. Integration, our preferred strategy, increases engagement, brand loyalty, and drive conversions.