Business Development

What is a Business Development Plan

A business development plan is a document that outlines a company’s strategy for growth and expansion. It typically includes both short-term and long-term goals and the specific actions that will be taken to achieve those goals. It’s a roadmap that can help a company identify opportunities and navigate the challenges of growth and expansion while keeping the company’s mission and vision in mind. A business development plan typically includes the following elements:

  • Activity: This details the type of activity each employee will do such as in-person and virtual meetings, cold calling and prospecting, identifying and prioritizing the low hanging fruit, etc.;
  • Training: We will train your business development and sales professionals and work with them to create custom sales plans, client and market evaluations, script creation preparation, etc.; 
  • Goals and Objectives: Specific, measurable, and attainable goals that the company hopes to achieve through the plan, such as increasing market share, expanding into new markets, or launching new products or services;
  • Market Analysis: An analysis of the current market conditions, including the target market, competitors, and industry trends;
  • Sales and Marketing: You’re a team. Go be one! A detailed plan for how business development, sales, marketing, and customer service will work together; 
  • Operations Plan: A potential plan for scaling up operations as the business grows; and
  • Implementation and Monitoring: A plan for how the business development plan and each representatives plan will be implemented, including a timeline and key milestones, and a process for monitoring progress and making adjustments as needed.

Business Development works 

The Method Marketing builds strategic marketing plans to boost your business. Our only priority is exceeding your expectations and improving your bottom line. Contact The Method Marketing to discuss growing your business with our business development methodology at 216-738-9541 or info@TheMethodMarketing.com.