The Method MarketingThe Method Marketing
Content strategy is a a comprehensive plan that focuses on the planning, creation, execution, and management of all types of content, across every point of contact and channel. Such content includes text, images, videos, and audio. A solid content strategy defines the goals, demographic, and purpose of the content, as it determines guidelines for creation, management, and measurement. It’s important to note that a content strategy is different from a content marketing strategy. But, hey, it’s just terminology and we won’t using during discussions. If we can’t explain these tactics in the most simple and easy to understand words, then we probably don’t understand very well. Agree or disagree?
The purpose of a content strategy is to help navigate and steer clients toward profitable action and retention. Content marketing is a marketing strategy at its finest, where the focus centers on creating and distributing valuable, relevant, timely, and consistent content to the right demographic at the right time, within the sales cycle.
A typical content marketing strategy starts with demographic and psychographic profiles, how you want to position and develop your brand, earned and owned media, financial analysis and ROI, and a strategic plan to bring it all together. Content strategy places your demographic in a cycle where they are entertained, engaged, and motivated to return to your channels for more content goodness. So long as your content is relevant and speaks to your target audience at the right time within the buying cycle, it will increase sales, improve revenue growth, improve profitability, and act as a serious source of revenue generation for your company.
The Method Marketing builds strategic marketing plans to boost your business. Our only priority is exceeding your expectations and improving your bottom line. Contact The Method Marketing to discuss growing your business with our content marketing methodology at at info@TheMethodMarketing.com or 216-738-9541.
