Database Marketing

What is Database Marketing

Database marketing is a form of direct marketing that uses data, usually stored in a customer relationship management system (CRM), to personalize, target, and segment marketing efforts towards specific individuals or groups for specific products and services. It’s smart and it’s fun and business development will love you. 

Targeting and Segmentation through Database Marketing

In database marketing, you will want to collect and store data on customers and prospective customers, such as demographic information, purchasing history, geography, touchpoints, behavior, etc. This data is then used to segment your database into various groups and create targeted marketing campaigns that complement sales and business development – even product management. Remember, marketing should integrate with all revenue generating departments or functions within your business. Database marketing can take various forms, including:

• Remarketing Email, SMS, etc.: sending relevant communication(s) to individuals and/or groups that clicked into your ad or your database campaign and didn’t take action;
• Email Marketing: sending personalized emails to customers based on their interests, behaviors, or purchase history;
• SMS Marketing: message personalized, promotional, transactional, or educational (not recommend for text) text messages to prospects based on their opt-in information; 
• Remarketing Google and/or Social Media Ads: yes, you can implement database marketing tactics in remarketing for search ads, social ads, website visits, etc.; 
• Direct Mail: sending personalized materials to customers based on their demographics or purchase history. Yes, direct mail is still used and it’s having a bit of a renaissance; and
• Telemarketing: calling customers with personalized offers based on their purchase history or other data, that business development will seriously love you for. 

Database marketing can also be used for customer retention, loyalty programs, and a bunch of other stuff.  Overall, the goal of database marketing is to improve the efficiency and effectiveness of marketing efforts by targeting the right message to the right customer at the right time. This can lead to higher conversion rates and customer satisfaction. To be effective, it’s crucial to have high-quality data, ensure you are practicing data privacy regulations, and regularly maintain and update the database.

How Database Marketing May Help Your Business

The Method Marketing offers strategic marketing services to boost your business. Our only priority is exceeding your expectations and improving your bottom line. Contact The Method Marketing to discuss growing your business with database marketing at 216-738-9541 or info@TheMethodMarketing.com.