Email Marketing

What is Email Marketing

An email marketing strategy is a plan for using email to promote a product or service, build relationships with clients and prospective clients, and ultimately drive conversions. To properly reach your target audience, increase engagement, and drive sales, you must combine database marketing, content marketing strategy, automation, and the valuable minds of business development. An email marketing strategy typically includes the following tactics: 

• Setting Goals: Identifying specific and measurable, and attainable goals for the email campaign. Look, make it somewhat realistic at first. You’ll develop benchmarks after three months. 
• Identifying Target Audience and Segment: Defining the target audience, including demographic information, interests, and pain points and then segment your lists. 
• Building Your List(s): Collecting email addresses from clients and prospective clients through opt-in forms, lead magnets, and other methods – and ensure you’re practicing proper compliance upon and post collection. 
• Creating Content: Developing a content calendar that includes a mix of different types of relevant, mixed media content.
• Personalization: Personalizing the email content, subject line, etc. to ensure the message is relevant. 
• Automation: Setting up automated email campaigns, such as welcome emails, abandoned cart emails, remarketing, etc.
• Testing and Optimizing: Testing different elements of the email, such as subject lines, call to action (CTAs, baby!), and content, and optimizing the campaign based on the results.
• Measuring and Analyzing: Using analytics tools to track open rates, click-through rates, and conversions, and adjust the strategy as needed.

Integrated Email Marketing

An email marketing strategy should be aligned with the overall digital marketing strategy and business goals. It’s essential to regularly review and adjust the strategy based on the results obtained and the changes in the email marketing landscape. By the way, you’re still reading this huh? Guess that means you’re interested in email marketing. I think we should chat. 

Email marketing is a cost-effective and measurable way to reach new customers, nurture leads, and retain existing customers. It’s important to have a strategy in place to ensure that your emails are reaching the right audience, are personalized, and are driving conversions.

How email marketing may help your business

The Method Marketing builds strategic marketing plans to boost your business. Our only priority is exceeding your expectations and improving your bottom line. Contact The Method Marketing to discuss growing your business with our email marketing methodology at 216-738-9541 or info@TheMethodMarketing.com.