The problem has to be real.
We are not interested in dressing up activity as strategy. If the work did not change trust, clarity, visibility, follow-through, or sales movement, it does not belong here.
Portfolio / proof
Our portfolio should make the next conversation easier.
These are not random logos and they are not there to dress up the page. They represent real work, real relationships, and proof that should hold up when someone asks questions.
What counts
A portfolio that can hold up under questions.
Pretty work is not enough. The work has to prove judgment, diagnosis, follow-through, and a real connection to business outcomes.
The fix has to connect to the business.
A page, campaign, SEO plan, or sales process only matters when it helps the right person understand what to do next.
The proof has to survive questions.
References, screenshots, before-and-after context, process notes, and client conversations matter more than polished claims.
How the work usually shows up
We do not sell the same fix to every company.
The pattern is diagnosis first, then the right mix of website, SEO, content, sales, systems, and business judgment. That is why the stories below will not all look the same.
Website and message cleanup
When the business is doing the work, but the website still makes the sale harder.
We look at page hierarchy, message clarity, proof, friction, and whether the site gives the right person a reason to keep going.
SEO and organic visibility
When search traffic is weak, misaligned, or landing on pages that go nowhere.
The goal is not more generic traffic. The goal is stronger intent, cleaner structure, and content that helps a real conversation start.
Sales and follow-up structure
When leads come in, but too much money dies after first contact.
We look past the first click into forms, replies, handoffs, follow-up, and whether the process is helping or hurting close rates.
Bigger business diagnosis
When the marketing complaint is only the symptom.
Sometimes the real problem sits upstream in positioning, operations, offers, staffing, or decision-making. That is exactly why we start with diagnosis.
Reference-backed portfolio
We have the receipts.
Click a logo from the homepage rail and it lands here. Some stories are fully filled in now. The rest stay visible because the relationships are real, even when the public version still needs to stay short.
Portfolio
American Marketing Association
Portfolio
AQS Financial
Portfolio
Berkowitz Lichstein
Portfolio
Cameron Ridge Media
Portfolio
Century Federal Credit Union
Portfolio
Conneqt Health
Portfolio
Deana Lenz Interiors
Portfolio
Flight Fins
Portfolio
Hersco Orthotics Lab
Portfolio
Keis George LLC
Portfolio
Lux Cork Yoga
Portfolio
Performance Orthotics
Portfolio
Pine Valley Orthotics
Portfolio
Shoreline Lighting and Event Rentals
Portfolio
Softstar
Portfolio
Unistrut
Portfolio
Zinman Interactive
Start here
Scan the closest match first.
Use the quick cards to find the story that sounds closest to your problem, then jump straight to the full proof below.
Detailed now
11
Reference-ready
6
Best use
Find the closest problem, then read deeper.
Website management
AQS Financial
In progress. Business identity is transitioning from a name to an asset with measurable increases in pricing power and client loyalty. Market expansion is the goal.
Jump to story
Digital advertising
Berkowitz Lichstein
Paid traffic and tracking became cleaner, making spend easier to trust and easier to optimize.
Jump to story
Go-to-market strategy
Cameron Ridge Media
Transformed the photography venture from an unknown creative project into a premium, revenue-generating service.
Jump to story
Marketing strategy
Conneqt Health
Achieved a near triple-digit increase in baseline market awareness while social media saw double-digit growth in engagement and conversion.
Jump to story
Marketing strategy
Flight Fins
Provided marketing strategy, partnership guidance, and ongoing consultation to evaluate opportunities, strengthen business development, and support sustainable growth.
Jump to story
Website design
Hersco Orthotics Lab
Built a more connected revenue engine and sales-marketing lead pipeline through increased lead conversion and double-digit ROI on campaigns.
Jump to story
Fractional marketing and business development leadership
Keis George LLC
Created a durable in-house marketing foundation and became The Method Marketing's first client relationship after launch.
Jump to story
Economical website design
Lux Cork Yoga
Improved sales and operational efficiency, helping increase wholesale conversion and order values.
Jump to story
Fractional marketing leadership
Pine Valley Orthotics
Average double-digit growth since 2022.
Jump to story
Technical marketing translation
Unistrut
Simplified the lead cycle and made the value proposition easier for prospects to understand.
Jump to story
Marketing and business partnership support
Zinman Interactive
Built a mutually beneficial partnership grounded in shared values, ethics, and client-centric goals.
Jump to story
Reference story
American Marketing Association
This reference is staying visible because the work is real. Ask us about it directly while the fuller public story is still being tightened.
Reference
Ask us directly about this work and we will give you the right context.
Reference story
AQS Financial
AQS needed a sharper digital identity and clearer positioning around a highly specialized market. The work focused on making that expertise easier to understand and easier to trust.
Type of work
Website management, LinkedIn content, brand positioning, and content support.
What was happening
A highly specialized firm had an outdated digital presence and unclear messaging that obscured its core distinction: managing investment portfolios exclusively for insurers.
What we did
Repositioned the firm around its insurance-specific expertise, refreshed key website pages and messaging, improved its search foundation, and developed LinkedIn content that supports its relationship-driven sales process.
Result
In progress. Business identity is transitioning from a name to an asset with measurable increases in pricing power and client loyalty. Market expansion is the goal.
Reference
Reference available through the company relationship.
Reference story
Berkowitz Lichstein
This work centered on cleaning up wasted paid spend and fixing the tracking and conversion setup behind it so marketing dollars could work harder.
Type of work
Digital advertising, paid ads, Google Marketing Platform, and tracking cleanup.
What was happening
Misaligned conversion and tracking inflated wasted spend and irrelevant traffic.
What we did
Audited and corrected Google Ads, Search Console, Analytics, and Business Manager, eventually switching to Google Marketing Platform because of frequency and spend needs and improving overall efficiency.
Result
Paid traffic and tracking became cleaner, making spend easier to trust and easier to optimize.
Reference
Company website: https://blkgg.com/
Reference story
Cameron Ridge Media
This was about turning creative ability into a business with a real market position, a real digital presence, and a practical plan for winning work.
Type of work
Go-to-market strategy, venture branding, website design and management, and business development coaching.
What was happening
A photography venture needed a distinct brand, a professional digital presence, and a practical plan for attracting and converting clients.
What we did
Built the brand and go-to-market strategy, designed and managed the website, and provided business development coaching to turn creative expertise into a marketable service.
Result
Transformed the photography venture from an unknown creative project into a premium, revenue-generating service.
Reference
Company website: https://cameronridgephotos.com/
Reference story
Century Federal Credit Union
This reference is staying visible because the work is real. Ask us about it directly while the fuller public story is still being tightened.
Reference
Ask us directly about this work and we will give you the right context.
Reference story
Conneqt Health
Conneqt needed complex health technology explained clearly enough to earn trust and traction in a crowded market. The work focused on awareness, clarity, and consistency.
Type of work
Marketing strategy, SEO, promotional PR, social media, paid social, and graphic design.
What was happening
An emerging health technology company needed to explain a complex offering clearly, build credibility, and create awareness in a crowded market.
What we did
Developed the marketing strategy and search foundation, then supported the launch with promotional PR, organic and paid social media, and cohesive branded creative.
Result
Achieved a near triple-digit increase in baseline market awareness while social media saw double-digit growth in engagement and conversion.
Reference
Company website: https://conneqthealth.com/
Reference story
Deana Lenz Interiors
This reference is staying visible because the work is real. Ask us about it directly while the fuller public story is still being tightened.
Reference
Ask us directly about this work and we will give you the right context.
Reference story
Flight Fins
Flight Fins needed practical growth guidance without losing touch with the community that made the brand matter in the first place.
Type of work
Marketing strategy, partnership guidance, and business development consulting.
What was happening
A niche sports-equipment brand needed strategic guidance to identify growth opportunities, develop partnerships, and make sound marketing decisions without weakening its connection to the core community.
What we did
Provided marketing strategy, partnership guidance, and ongoing consultation to evaluate opportunities, strengthen business development, and support sustainable growth.
Testimonial / reference
The Method Marketing is exceptionally attentive, very knowledgeable, and passionate about boosting businesses!
Company website: https://flightfins.com/
Reference story
Hersco Orthotics Lab
Hersco needed a stronger digital presence and a more organized way to support account-based growth. The work tied site, content, outreach, and business development together.
Type of work
Website design, content marketing, account-based marketing, email marketing, database development, and business development coaching.
What was happening
A highly regarded manufacturer needed a stronger digital presence and a more structured way to communicate its value, reach priority accounts, and support business development.
What we did
Redesigned key website pages and messaging, developed targeted content and email campaigns, built a more useful prospect database, and supported account-based marketing and business development.
Result
Built a more connected revenue engine and sales-marketing lead pipeline through increased lead conversion and double-digit ROI on campaigns.
Reference
Company website: https://hersco.com/
Reference story
Keis George LLC
This relationship started by building a real marketing and business development function from the ground up, then grew into a longer-term client partnership built around revenue growth and compliance.
Type of work
Fractional marketing and business development leadership.
What was happening
No marketing and business development function existed for any meaningful length of time with success.
What we did
Built the marketing department foundation, created structure around business development, and aligned the work to the same revenue-growth and compliance standards that carried into The Method Marketing relationship.
Result
Created a durable in-house marketing foundation and became The Method Marketing's first client relationship after launch.
Testimonial / reference
I'm forever grateful to Mel for the positive impact she had on the Firm and building our marketing department. Mel would later found The Method Marketing where we were her first client because we shared the same belief system: revenue growth and compliance.
Company website: https://keisgeorge.com/
Reference story
Lux Cork Yoga
Lux Cork Yoga needed an affordable online presence that still looked credible and supported wholesale growth without overbuilding the solution.
Type of work
Economical website design, graphic design, and content support.
What was happening
A wholesale brand needed an affordable, credible online presence that clearly presented its products without overbuilding the solution.
What we did
Created a streamlined, cost-conscious website supported by branded graphics and clear content, giving the company a professional foundation for wholesale outreach.
Result
Improved sales and operational efficiency, helping increase wholesale conversion and order values.
Reference
Company website: https://luxcorkyoga.com/
Reference story
Performance Orthotics
This reference is staying visible because the work is real. Ask us about it directly while the fuller public story is still being tightened.
Reference
Ask us directly about this work and we will give you the right context.
Reference story
Pine Valley Orthotics
Pine Valley had strong products and expertise, but needed a clearer growth path across direct-to-consumer and wholesale channels. The work centered on building that path without losing focus.
Type of work
Fractional marketing leadership, ecommerce, wholesale growth, and market-specific promotions.
What was happening
Strong products and specialized expertise were not translating into a clear, scalable path for direct-to-consumer and wholesale growth.
What we did
Provided fractional marketing leadership across product positioning, ecommerce, promotions, and wholesale development, creating campaigns and market-specific messaging for active consumers, golfers, and professional partners.
Result
Average double-digit growth since 2022.
Testimonial / reference
A vendor referred me to The Method Marketing. I have an agency for radio. I was looking to grow online. Mel is great! She's open about her work and we're in it together. Our growth is and new products and markets. I'm happy working with Method Marketing.
Company website: https://pinevalleyorthotics.com/
Reference story
Shoreline Lighting and Event Rentals
This reference is staying visible because the work is real. Ask us about it directly while the fuller public story is still being tightened.
Reference
Ask us directly about this work and we will give you the right context.
Reference story
Softstar
This reference is staying visible because the work is real. Ask us about it directly while the fuller public story is still being tightened.
Reference
Ask us directly about this work and we will give you the right context.
Reference story
Unistrut
Unistrut needed highly technical solutions translated into positioning, sales tools, and marketing programs that people could actually understand and use.
Type of work
Technical marketing translation, business development support, sales tools, and brand consistency work.
What was happening
Needed complex solutions turned into clear positioning, and practical sales tools and marketing programs aligned with business development to boost sales and maintain brand consistency.
What we did
Pulled technical information out of subject-matter experts, translated it into plain-language sales and marketing assets, and aligned the messaging with business development needs.
Result
Simplified the lead cycle and made the value proposition easier for prospects to understand.
Testimonial / reference
Mel understands highly technical items and how they need to be presented. She has this way of pulling technical info out of people and putting into layman terms. Mel is ahead of trends and anticipates shifts before they happen. Working with her and her particular efforts are advantageous to any business. Mel is one of the most flexible, diligent, and VERY easy to work with professionals.
Company website: https://www.atkore.com/
Reference story
Zinman Interactive
This relationship worked like a true embedded partnership: strategy, messaging, and execution support where it was actually useful, not where it simply filled a retainer.
Type of work
Marketing and business partnership support.
What was happening
An independent business consultant needed a trusted marketing partner who could add strategic and execution support across evolving client and business opportunities.
What we did
Served as an embedded marketing and business partner, contributing strategy, messaging, and practical execution support as opportunities developed.
Result
Built a mutually beneficial partnership grounded in shared values, ethics, and client-centric goals.
Reference
Company website: https://zinmaninteractive.com/
What you can ask for
Ask to see the thinking, not just the polished result.
Some proof can be public. Some proof has to be discussed directly because client details, competitive context, or screenshots need permission. That is fine. The point is to make the work concrete before you make a decision.
Useful proof can include
- client conversations and references when approved
- before-and-after page, message, or process examples
- screenshots, search context, or campaign evidence where allowed
- plain-English breakdowns of what was broken and what changed
- the first useful fix we would make if you brought us the same problem
Bring the page.
If the website is not creating confidence, clarity, or action, that is a valid starting point.
Bring the problem.
If you cannot tell whether the issue is message, traffic, offer, sales, or follow-up, that is exactly the point.
Bring the conversation.
A useful first fix should make the next step more specific, not more complicated.
One Free Fix
Send us what is not working.
Give us the page, pitch, campaign, process, or plain-English problem. We will show you where we would start before you pay us.