Call anyone on this page and ask about our work.

Context

Pine Valley had strong products and expertise, but needed a clearer growth path across direct-to-consumer and wholesale channels. The work centered on building that path without losing focus.

Type of work

Fractional marketing leadership, ecommerce, wholesale growth, and market-specific promotions.

What was happening

Strong products and specialized expertise were not translating into a clear, scalable path for direct-to-consumer and wholesale growth.

What we did

Provided fractional marketing leadership across product positioning, ecommerce, promotions, and wholesale development, creating campaigns and market-specific messaging for active consumers, golfers, and professional partners.

Result

Average double-digit growth since 2022.

Testimonial

A vendor referred me to The Method Marketing. I already had an agency for radio, but I was looking to grow online. Mel is great. She's open about her work and we're in it together. Our growth has included new products and new markets. I'm happy working with The Method Marketing.

Reference

Company website: https://pinevalleyorthotics.com/

Context

Hersco needed a stronger digital presence and a more organized way to support account-based growth. The work tied site, content, outreach, and business development together.

Type of work

Website design, content marketing, account-based marketing, email marketing, database development, and business development coaching.

What was happening

A highly regarded manufacturer needed a stronger digital presence and a more structured way to communicate its value, reach priority accounts, and support business development.

What we did

Redesigned some website pages and messaging, developed targeted content and email campaigns, built a more useful prospect database, and supported account-based marketing and business development.

Result

Achieved an interconnected revenue engine and sales-marketing lead pipeline through increased lead conversion and double-digit ROI on campaigns.

Reference

Company website: https://hersco.com/

Context

AQS needed a sharper digital identity and clearer positioning around a highly specialized market. The work focused on making insurer-only asset management easier to understand and easier to trust.

Type of work

Website management, LinkedIn support, content, and brand positioning.

What was happening

A highly specialized firm had an outdated digital presence and unclear messaging that obscured its core distinction: managing investment portfolios exclusively for insurers.

What we did

Repositioned the firm around its insurance-specific expertise, refreshed key website pages and messaging, improved its search foundation, and developed LinkedIn content that supports its relationship-driven sales process.

Result

In progress. Business identity is transitioning from a name to an asset with measurable increases in pricing power and client loyalty. Market expansion is the goal.

Reference

Reference available through the company relationship.

Context

Keis George brought Mel in as its first marketing hire. She built the marketing and business development function from the ground up, then TMM continued the relationship as the firm grew.

Type of work

Fractional marketing and business development leadership.

What was happening

No marketing and business development function existed for any meaningful length of time with success.

What we did

Built the department from a team of one to five, establishing strategy, systems, roles, external-partner management, and an interdepartmental playbook that connected marketing, business development, and public relations to firm objectives.

Result

During Mel's seven-year tenure, the firm averaged 16.69% year-over-year growth while the new marketing function supported firmwide growth and compliance objectives.

Testimonial

I'm forever grateful to Mel for the positive impact she had on the Firm and building our marketing department. Mel would later found The Method Marketing where we were her first client because we shared the same belief system: revenue growth and compliance.

Reference

Company website: https://keisgeorge.com/

Context

Unistrut needed technical, compliance-heavy products translated into a clearer market position, usable sales tools, and a practical path into a new market.

Type of work

Technical B2B marketing strategy, sales enablement, go-to-market planning, and new-market development.

What was happening

A technical fall-protection business needed clearer market translation and a disciplined way to evaluate and enter a new growth opportunity.

What we did

Built marketing strategy and sales-support materials around the technical value, then proposed and shaped the go-to-market approach for a new business division.

Result

The new-market recommendation became a profitable business line, while the core offer became easier for buyers and sales teams to understand.

Reference

Historical founder work. Ask TMM for the relevant context.

Context

Conneqt needed complex health technology explained clearly enough to earn trust and traction in a crowded market. The work focused on awareness, clarity, and consistency.

Type of work

Marketing strategy, SEO, promotional PR, social media, paid social, and graphic design.

What was happening

An emerging health technology company needed to explain a complex offering clearly, build credibility, and create awareness in a crowded market.

What we did

Developed the marketing strategy and search foundation, then supported the launch with promotional PR, organic and paid social media, and cohesive branded creative.

Result

Achieved a near triple-digit growth in baseline market awareness while social media saw double-digit growth in engagement and conversion.

Reference

Company website: https://conneqthealth.com/

Context

This work centered on cleaning up wasted paid spend and fixing the tracking and conversion setup behind it so marketing dollars could work harder.

Type of work

Digital advertising, paid ads, Google Marketing Platform, and tracking cleanup.

What was happening

Misaligned conversion and tracking inflated wasted spend and irrelevant traffic.

What we did

Audited and corrected Google Ads, Search Console, Analytics, and Business Manager, eventually switching to Google Marketing Platform because of frequency and spend needs and improving overall efficiency.

Result

Recovered wasted ad spend and achieved a double-digit reduction in cost per action, which led to record return on ad spend.

Reference

Company website: https://blkgg.com/

Context

Flight Fins needed practical growth guidance without losing touch with the community that made the brand matter in the first place.

Type of work

Marketing strategy, partnership guidance, and business development consulting.

What was happening

A niche sports-equipment brand needed strategic guidance to identify growth opportunities, develop partnerships, and make sound marketing decisions without weakening its connection to the core community.

What we did

Provided marketing strategy, partnership guidance, and ongoing consultation to evaluate opportunities, strengthen business development, and support sustainable growth.

Result

Achieved tangible, sustainable growth without isolating the core market, including revenue increases, market expansion, and strategic alliances.

Testimonial

The Method Marketing is exceptionally attentive, very knowledgeable, and passionate about boosting businesses!

Reference

Company website: https://flightfins.com/

Context

Lux Cork Yoga needed an affordable online presence that still looked credible and supported wholesale growth without overbuilding the solution.

Type of work

Economical website design, graphic design, and content support.

What was happening

A wholesale brand needed an affordable, credible online presence that clearly presented its products without overbuilding the solution.

What we did

Created a streamlined, cost-conscious website supported by branded graphics and clear content, giving the company a professional foundation for wholesale outreach.

Result

Achieved sales and operational efficiency, increasing wholesale conversion and order values.

Reference

Company website: https://luxcorkyoga.com/

Context

This was about turning creative ability into a business with a real market position, a real digital presence, and a practical plan for winning work.

Type of work

Go-to-market strategy, venture branding, website design and management, and business development coaching.

What was happening

A photography venture needed a distinct brand, a professional digital presence, and a practical plan for attracting and converting clients.

What we did

Built the brand and go-to-market strategy, designed and managed the website, and provided business development coaching to turn creative expertise into a marketable service.

Result

Transformed the photography venture from an unknown creative project into a premium, revenue-generating service.

Reference

Company website: https://cameronridgephotos.com/

Context

This relationship worked like a true embedded partnership: strategy, messaging, and execution support where it was actually useful, not where it simply filled a retainer.

Type of work

Marketing and business partnership support.

What was happening

An independent business consultant needed a trusted marketing partner who could add strategic and execution support across evolving client and business opportunities.

What we did

Served as an embedded marketing and business partner, contributing strategy, messaging, and practical execution support as opportunities developed.

Result

A mutually beneficial partnership that shares the same values, ethics, and client-centric goals.

Reference

Company website: https://zinmaninteractive.com/